# Banner

> A time-limited gacha pool featuring specific characters or items at boosted rates. Banners are the release calendar of a gacha game, and their scheduling drives both revenue and player saving behavior.

- Canonical URL: https://gachawiki.com/wiki/banner
- Type: term
- Verification status: verified (facts checked 2026-07-09)
- Last updated: 2026-07-09
- License: CC BY-SA 4.0 (https://creativecommons.org/licenses/by-sa/4.0/). Attribution: "Banner", GachaWiki, https://gachawiki.com/wiki/banner

A banner is a gacha pool with its own probability table, item list, and usually a start and end date. When players talk about a game's content schedule, they are mostly talking about its banner schedule: which characters are featured, for how long, and when they might [rerun](/wiki/rerun).

A typical modern lineup, using [Genshin Impact](/wiki/genshin-impact) as the reference: [[1]](#ref-1)

- Limited character banner: one or two featured top-rarity characters on [rate-up](/wiki/rate-up), rotating every two to three weeks. The main revenue driver.
- Weapon or equipment banner: featured gear, usually with weaker guarantees.
- Standard banner: a permanent pool of older items, pulled mostly with earned currency. New limited characters usually never enter it.
- Special formats: curated rerun pools, [collaboration banners](/wiki/collaboration-event) with separate pity, beginner banners with discounts.

Two banner properties determine real cost more than the headline rate does. First, whether [pity](/wiki/pity-system) carries between banners: in HoYoverse games it does, in Fate/Grand Order it resets. Second, exclusivity: a "limited" character who reruns twice a year is a different proposition from one who may not return for two years, and games publish little about future schedules, which is why banner planning is a core player skill.

The word itself comes from the literal advertising banner graphic that announces the pool in-game.

## References

1. Genshin Impact in-game Wish Details rate disclosure (HoYoverse): https://genshin.hoyoverse.com/en/home (accessed 2026-07-09)